Ship Your MVP Without the Guesswork
A battle-tested checklist used across every project at Ashcore Labs — 20 checkpoints, 4 phases, zero fluff.
- 20 actionable checkpoints (not vague advice)
- 4 sequential phases from zero to launch
- Based on real shipped products, not theory
MVP Launch Checklist.pdf
4 phases · 20 checkpoints · Ashcore Labs
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Validate Before You Build
- Define the single core problem
- Map competing alternatives
- 5+ user interviews before any code
Scope Your MVP
- Cut 70% of your feature list
- Write user stories per flow
- 4–8 week hard deadline
Build
- Auth + data model on day 1
- Core user flow before polish
- Analytics from day one
Launch
- 5-second value proposition
- Aha moment in < 3 minutes
- Talk to every user in week 1
Why this checklist exists
Most MVPs fail not because the idea was bad, but because they were scoped wrong, built too slowly, or launched to silence. I've seen the same patterns kill projects repeatedly.
This checklist is the distilled version of what I check before, during, and after every build — refined across mobile apps, SaaS products, and client projects over several years.
Download it, print it, run through it before your next sprint. It takes 10 minutes and will save you weeks.
Want help shipping your product?
If you'd rather have an experienced developer handle the build, I take on select projects for founders who need speed and reliability.